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Marketing
What the FDA Means by “Objective Intent” — And Why It Matters in Medical Marketing
If you're in the tissue or medical device space, the term "objective intent" isn't just regulatory jargon — it's the lens through...
Strategy Execution Over Perfect Planning
Alex Hormozi's mountain analogy from The Game podcast hit home this week: "Most of the time, we need perfect conviction about our plan...
We're one month away from mid-year, and if you are trailing behind sales targets, it's time for some brutal honesty.
After 20+ years in orthopedics, spine, and biologics, I've seen this pattern repeat: companies scramble in Q3/Q4 trying to salvage the...
The FDA is watching!
FDA Shifts from Inspections to Instagram: New Warning Letters Signal Evolving Enforcement Strategy Recent FDA warning letters to two...
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