Strategy Execution Over Perfect Planning

Alex Hormozi's mountain analogy from The Game podcast hit home this week: "Most of the time, we need perfect conviction about our plan more than we need a perfect plan."

In 20+ years in the orthobiologics and medical device industry, I've watched countless companies get paralyzed by the search for the "perfect strategy." They spend months analyzing every possible route to market, every potential partnership, every competitive angle—only to pivot the moment they hit their first obstacle.

But here's what I've learned from launching products and building distributor networks: execution trumps perfection every time.

The companies that succeed aren't the ones with flawless business plans. They're the ones that pick a sensible path and walk it with unwavering commitment. They understand that:

✅ Every strategy has trade-offs you can't see from the starting line

✅ Switching strategies costs more than pushing through challenges

✅ Market feedback comes from action, not analysis

✅ Momentum is built through consistent execution, not constant pivoting

In our industry, there are countless startups with breakthrough technologies that failed because they kept chasing the "optimal" commercialization strategy. Meanwhile, companies with good-enough products succeeded by staying laser-focused on their chosen path—whether that was direct sales, distribution partnerships, or strategic alliances.

The mountain has multiple paths to the summit. Pick one that makes sense, then commit to the climb.

What's your experience? Have you seen businesses succeed more through perfect planning or perfect execution?

Listen to the full episode: The Game with Alex Hormozi: Stop Switching Strategies and Start Scaling | Ep 894

Disclaimer: Views expressed are my own and based on personal experience in the medical device industry.